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Anthropic

Anthropic website with ivory paper and clay accent
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---
name: "Anthropic"
mode: "light"
---

# Anthropic

## Visual theme and atmosphere
Quiet, scholarly, deliberately warm, and anti-digital.

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

## Color palette and roles
- **Slate Dark (#141413)**: Primary text, headings, footer background.
- **Ivory Medium (#f0eee6)**: Page canvas — the parchment background.
- **Ivory Light (#faf9f5)**: Card surfaces, elevated panels.
- **Clay (#d97757)**: Filled CTA buttons — the single chromatic accent.
- **Clay Deep (#c6613f)**: Hover/pressed state for Clay CTAs.
- **Cloud Medium (#b0aea5)**: Muted helper text, inactive nav items.

## Typography rules
- **Display**: Anthropic Serif, 400, 68px. Display heading.
- **Body**: Anthropic Serif, 400, 20px. All body copy.
- **UI**: Anthropic Sans, 500, 15px. Nav links, buttons, footers.

## Spacing and shape
- Base unit: 8px.
- Default gap: 16px.
- Card padding: 32px.
- Section padding: 100px.
- Card corners: 24px.
- Control corners: 12px.
- Pills: 9999px.

## Motion
Use still motion. Fast feedback lasts 120ms; composed transitions last 280ms; easing is cubic-bezier(0.16, 1, 0.3, 1).

## Guardrails
- Use Ivory Medium as the page canvas — never pure white.
- Use Clay exclusively for the most consequential single CTA.
- Set body text in serif — sans is UI chrome only.
- Do not use box-shadow for elevation — use surface tone and 1px borders.
- Do not add gradients or color washes.
---
name: "Anthropic"
mode: "light"
---

# Anthropic

## Visual theme and atmosphere
Quiet, scholarly, deliberately warm, and anti-digital.

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

## Color palette and roles
- **Slate Dark (#141413)**: Primary text, headings, footer background.
- **Ivory Medium (#f0eee6)**: Page canvas — the parchment background.
- **Ivory Light (#faf9f5)**: Card surfaces, elevated panels.
- **Clay (#d97757)**: Filled CTA buttons — the single chromatic accent.
- **Clay Deep (#c6613f)**: Hover/pressed state for Clay CTAs.
- **Cloud Medium (#b0aea5)**: Muted helper text, inactive nav items.

## Typography rules
- **Display**: Anthropic Serif, 400, 68px. Display heading.
- **Body**: Anthropic Serif, 400, 20px. All body copy.
- **UI**: Anthropic Sans, 500, 15px. Nav links, buttons, footers.

## Spacing and shape
- Base unit: 8px.
- Default gap: 16px.
- Card padding: 32px.
- Section padding: 100px.
- Card corners: 24px.
- Control corners: 12px.
- Pills: 9999px.

## Motion
Use still motion. Fast feedback lasts 120ms; composed transitions last 280ms; easing is cubic-bezier(0.16, 1, 0.3, 1).

## Guardrails
- Use Ivory Medium as the page canvas — never pure white.
- Use Clay exclusively for the most consequential single CTA.
- Set body text in serif — sans is UI chrome only.
- Do not use box-shadow for elevation — use surface tone and 1px borders.
- Do not add gradients or color washes.
---
name: "Anthropic"
mode: "light"
---

# Anthropic

## Visual theme and atmosphere
Quiet, scholarly, deliberately warm, and anti-digital.

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

## Color palette and roles
- **Slate Dark (#141413)**: Primary text, headings, footer background.
- **Ivory Medium (#f0eee6)**: Page canvas — the parchment background.
- **Ivory Light (#faf9f5)**: Card surfaces, elevated panels.
- **Clay (#d97757)**: Filled CTA buttons — the single chromatic accent.
- **Clay Deep (#c6613f)**: Hover/pressed state for Clay CTAs.
- **Cloud Medium (#b0aea5)**: Muted helper text, inactive nav items.

## Typography rules
- **Display**: Anthropic Serif, 400, 68px. Display heading.
- **Body**: Anthropic Serif, 400, 20px. All body copy.
- **UI**: Anthropic Sans, 500, 15px. Nav links, buttons, footers.

## Spacing and shape
- Base unit: 8px.
- Default gap: 16px.
- Card padding: 32px.
- Section padding: 100px.
- Card corners: 24px.
- Control corners: 12px.
- Pills: 9999px.

## Motion
Use still motion. Fast feedback lasts 120ms; composed transitions last 280ms; easing is cubic-bezier(0.16, 1, 0.3, 1).

## Guardrails
- Use Ivory Medium as the page canvas — never pure white.
- Use Clay exclusively for the most consequential single CTA.
- Set body text in serif — sans is UI chrome only.
- Do not use box-shadow for elevation — use surface tone and 1px borders.
- Do not add gradients or color washes.
---
name: "Anthropic"
mode: "light"
---

# Anthropic

## Visual theme and atmosphere
Quiet, scholarly, deliberately warm, and anti-digital.

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

## Color palette and roles
- **Slate Dark (#141413)**: Primary text, headings, footer background.
- **Ivory Medium (#f0eee6)**: Page canvas — the parchment background.
- **Ivory Light (#faf9f5)**: Card surfaces, elevated panels.
- **Clay (#d97757)**: Filled CTA buttons — the single chromatic accent.
- **Clay Deep (#c6613f)**: Hover/pressed state for Clay CTAs.
- **Cloud Medium (#b0aea5)**: Muted helper text, inactive nav items.

## Typography rules
- **Display**: Anthropic Serif, 400, 68px. Display heading.
- **Body**: Anthropic Serif, 400, 20px. All body copy.
- **UI**: Anthropic Sans, 500, 15px. Nav links, buttons, footers.

## Spacing and shape
- Base unit: 8px.
- Default gap: 16px.
- Card padding: 32px.
- Section padding: 100px.
- Card corners: 24px.
- Control corners: 12px.
- Pills: 9999px.

## Motion
Use still motion. Fast feedback lasts 120ms; composed transitions last 280ms; easing is cubic-bezier(0.16, 1, 0.3, 1).

## Guardrails
- Use Ivory Medium as the page canvas — never pure white.
- Use Clay exclusively for the most consequential single CTA.
- Set body text in serif — sans is UI chrome only.
- Do not use box-shadow for elevation — use surface tone and 1px borders.
- Do not add gradients or color washes.
---
name: "Anthropic"
mode: "light"
---

# Anthropic

## Visual theme and atmosphere
Quiet, scholarly, deliberately warm, and anti-digital.

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

## Color palette and roles
- **Slate Dark (#141413)**: Primary text, headings, footer background.
- **Ivory Medium (#f0eee6)**: Page canvas — the parchment background.
- **Ivory Light (#faf9f5)**: Card surfaces, elevated panels.
- **Clay (#d97757)**: Filled CTA buttons — the single chromatic accent.
- **Clay Deep (#c6613f)**: Hover/pressed state for Clay CTAs.
- **Cloud Medium (#b0aea5)**: Muted helper text, inactive nav items.

## Typography rules
- **Display**: Anthropic Serif, 400, 68px. Display heading.
- **Body**: Anthropic Serif, 400, 20px. All body copy.
- **UI**: Anthropic Sans, 500, 15px. Nav links, buttons, footers.

## Spacing and shape
- Base unit: 8px.
- Default gap: 16px.
- Card padding: 32px.
- Section padding: 100px.
- Card corners: 24px.
- Control corners: 12px.
- Pills: 9999px.

## Motion
Use still motion. Fast feedback lasts 120ms; composed transitions last 280ms; easing is cubic-bezier(0.16, 1, 0.3, 1).

## Guardrails
- Use Ivory Medium as the page canvas — never pure white.
- Use Clay exclusively for the most consequential single CTA.
- Set body text in serif — sans is UI chrome only.
- Do not use box-shadow for elevation — use surface tone and 1px borders.
- Do not add gradients or color washes.

Overview

Scientific field journal on warm parchment — ivory surfaces, editorial serif, single clay accent.

Quiet, scholarly, deliberately warm, and anti-digital.

Color palette

6 semantic roles

Slate Dark

#141413

Ivory Medium

#f0eee6

Ivory Light

#faf9f5

Clay

#d97757

Clay Deep

#c6613f

Cloud Medium

#b0aea5

Specification

Type scale · Fonts · Spacing & Shape · Guidelines

  1. Display68px · 400 · —

    The quick brown fox jumps

  2. Body20px · 400 · —

    The quick brown fox jumps

  3. UI15px · 500 · —

    The quick brown fox jumps

Display

Anthropic Serif

Weight
400
Sizes
68px
Line height
—
Letter spacing
—
Fallback
system-ui

Display heading

Body

Anthropic Serif

Weight
400
Sizes
20px
Line height
—
Letter spacing
—
Fallback
system-ui

All body copy

UI

Anthropic Sans

Weight
500
Sizes
15px
Line height
—
Letter spacing
—
Fallback
system-ui

Nav links, buttons, footers

Spacing

Base unit
8px
Element gap
16px
Card padding
32px
Section gap
100px

Border Radius

cards
24px
controls
12px
pills
9999px
  • Use Ivory Medium as the page canvas — never pure white.
  • Use Clay exclusively for the most consequential single CTA.
  • Set body text in serif — sans is UI chrome only.
  • Do not use box-shadow for elevation — use surface tone and 1px borders.
  • Do not add gradients or color washes.

Templates

4 page patterns

Hero / Landing5 patterns

Full marketing landing page with sticky nav, centered hero, stats bar, feature cards, CTA banner, and footer. Fully responsive.

navigationherostats barfeature gridcta banner

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