---
name: "Impossible Foods"
mode: "dark"
---
# Impossible Foods
## Visual theme and atmosphere
Confrontational, graphic, high-contrast, and editorial.
A blood-red punk poster system with stark editorial typography.
## Color palette and roles
- **Poster Red (#EB3323)**: Dominant action and campaign field.
- **Ink (#131313)**: Text and deep canvas.
- **Paper (#F5F0E8)**: Counter-surface and text.
## Typography rules
- **Display**: Arial Narrow, 800, 80px. Campaign headlines.
- **Body**: Arial, 500, 16px. Direct product copy.
## Spacing and shape
- Base unit: 8px.
- Default gap: 12px.
- Card padding: 16px.
- Section padding: 72px.
- Card corners: 0px.
- Control corners: 2px.
- Pills: 999px.
## Motion
Use restrained motion. Fast feedback lasts 120ms; composed transitions last 300ms; easing is ease-out.
## Guardrails
- Use red as a field, not decoration.
- Keep type oversized and direct.
- Avoid soft shadows and ornamental radii.
---
name: "Impossible Foods"
mode: "dark"
---
# Impossible Foods
## Visual theme and atmosphere
Confrontational, graphic, high-contrast, and editorial.
A blood-red punk poster system with stark editorial typography.
## Color palette and roles
- **Poster Red (#EB3323)**: Dominant action and campaign field.
- **Ink (#131313)**: Text and deep canvas.
- **Paper (#F5F0E8)**: Counter-surface and text.
## Typography rules
- **Display**: Arial Narrow, 800, 80px. Campaign headlines.
- **Body**: Arial, 500, 16px. Direct product copy.
## Spacing and shape
- Base unit: 8px.
- Default gap: 12px.
- Card padding: 16px.
- Section padding: 72px.
- Card corners: 0px.
- Control corners: 2px.
- Pills: 999px.
## Motion
Use restrained motion. Fast feedback lasts 120ms; composed transitions last 300ms; easing is ease-out.
## Guardrails
- Use red as a field, not decoration.
- Keep type oversized and direct.
- Avoid soft shadows and ornamental radii.
---
name: "Impossible Foods"
mode: "dark"
---
# Impossible Foods
## Visual theme and atmosphere
Confrontational, graphic, high-contrast, and editorial.
A blood-red punk poster system with stark editorial typography.
## Color palette and roles
- **Poster Red (#EB3323)**: Dominant action and campaign field.
- **Ink (#131313)**: Text and deep canvas.
- **Paper (#F5F0E8)**: Counter-surface and text.
## Typography rules
- **Display**: Arial Narrow, 800, 80px. Campaign headlines.
- **Body**: Arial, 500, 16px. Direct product copy.
## Spacing and shape
- Base unit: 8px.
- Default gap: 12px.
- Card padding: 16px.
- Section padding: 72px.
- Card corners: 0px.
- Control corners: 2px.
- Pills: 999px.
## Motion
Use restrained motion. Fast feedback lasts 120ms; composed transitions last 300ms; easing is ease-out.
## Guardrails
- Use red as a field, not decoration.
- Keep type oversized and direct.
- Avoid soft shadows and ornamental radii.
---
name: "Impossible Foods"
mode: "dark"
---
# Impossible Foods
## Visual theme and atmosphere
Confrontational, graphic, high-contrast, and editorial.
A blood-red punk poster system with stark editorial typography.
## Color palette and roles
- **Poster Red (#EB3323)**: Dominant action and campaign field.
- **Ink (#131313)**: Text and deep canvas.
- **Paper (#F5F0E8)**: Counter-surface and text.
## Typography rules
- **Display**: Arial Narrow, 800, 80px. Campaign headlines.
- **Body**: Arial, 500, 16px. Direct product copy.
## Spacing and shape
- Base unit: 8px.
- Default gap: 12px.
- Card padding: 16px.
- Section padding: 72px.
- Card corners: 0px.
- Control corners: 2px.
- Pills: 999px.
## Motion
Use restrained motion. Fast feedback lasts 120ms; composed transitions last 300ms; easing is ease-out.
## Guardrails
- Use red as a field, not decoration.
- Keep type oversized and direct.
- Avoid soft shadows and ornamental radii.
---
name: "Impossible Foods"
mode: "dark"
---
# Impossible Foods
## Visual theme and atmosphere
Confrontational, graphic, high-contrast, and editorial.
A blood-red punk poster system with stark editorial typography.
## Color palette and roles
- **Poster Red (#EB3323)**: Dominant action and campaign field.
- **Ink (#131313)**: Text and deep canvas.
- **Paper (#F5F0E8)**: Counter-surface and text.
## Typography rules
- **Display**: Arial Narrow, 800, 80px. Campaign headlines.
- **Body**: Arial, 500, 16px. Direct product copy.
## Spacing and shape
- Base unit: 8px.
- Default gap: 12px.
- Card padding: 16px.
- Section padding: 72px.
- Card corners: 0px.
- Control corners: 2px.
- Pills: 999px.
## Motion
Use restrained motion. Fast feedback lasts 120ms; composed transitions last 300ms; easing is ease-out.
## Guardrails
- Use red as a field, not decoration.
- Keep type oversized and direct.
- Avoid soft shadows and ornamental radii.
