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Tesla

Tesla design system preview
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---
name: "Tesla"
mode: "light"
---

# Tesla

## Visual theme and atmosphere
Cinematic, photography-first, ultra-minimal, engineering-precise.

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

## Color palette and roles
- **Pure White (#ffffff)**: Primary page backgrounds and card surfaces.
- **Onyx (#171a20)**: Primary heading text, dark button backgrounds.
- **Charcoal (#393c41)**: Primary body text, header navigation.
- **Tesla Blue (#3e6ae1)**: Primary CTAs — the single saturated color.
- **Steel (#5c5e62)**: Secondary text, footer links.
- **Off-White (#eeeeee)**: Secondary content cards, subtle dividers.

## Typography rules
- **Display**: Universal Sans Display, 500, 48px. Product titles and major headings.
- **Body**: Universal Sans Text, 400, 14px. Body copy, buttons, navigation, UI text.
- **Label**: Universal Sans Text, 500, 12px. Fine print and labels.

## Spacing and shape
- Base unit: 4px.
- Default gap: 16px.
- Card padding: 24px.
- Section padding: 80px.
- Card corners: 8px.
- Control corners: 4px.
- Pills: 9999px.

## Motion
Use restrained motion. Fast feedback lasts 100ms; composed transitions last 300ms; easing is cubic-bezier(0.25, 0.1, 0.25, 1).

## Guardrails
- Lead every section with full-bleed high-quality product photography.
- Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
- Maintain strict achromatic palette for all UI outside the CTA.
- Do not introduce saturated colors beyond the single blue.
---
name: "Tesla"
mode: "light"
---

# Tesla

## Visual theme and atmosphere
Cinematic, photography-first, ultra-minimal, engineering-precise.

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

## Color palette and roles
- **Pure White (#ffffff)**: Primary page backgrounds and card surfaces.
- **Onyx (#171a20)**: Primary heading text, dark button backgrounds.
- **Charcoal (#393c41)**: Primary body text, header navigation.
- **Tesla Blue (#3e6ae1)**: Primary CTAs — the single saturated color.
- **Steel (#5c5e62)**: Secondary text, footer links.
- **Off-White (#eeeeee)**: Secondary content cards, subtle dividers.

## Typography rules
- **Display**: Universal Sans Display, 500, 48px. Product titles and major headings.
- **Body**: Universal Sans Text, 400, 14px. Body copy, buttons, navigation, UI text.
- **Label**: Universal Sans Text, 500, 12px. Fine print and labels.

## Spacing and shape
- Base unit: 4px.
- Default gap: 16px.
- Card padding: 24px.
- Section padding: 80px.
- Card corners: 8px.
- Control corners: 4px.
- Pills: 9999px.

## Motion
Use restrained motion. Fast feedback lasts 100ms; composed transitions last 300ms; easing is cubic-bezier(0.25, 0.1, 0.25, 1).

## Guardrails
- Lead every section with full-bleed high-quality product photography.
- Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
- Maintain strict achromatic palette for all UI outside the CTA.
- Do not introduce saturated colors beyond the single blue.
---
name: "Tesla"
mode: "light"
---

# Tesla

## Visual theme and atmosphere
Cinematic, photography-first, ultra-minimal, engineering-precise.

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

## Color palette and roles
- **Pure White (#ffffff)**: Primary page backgrounds and card surfaces.
- **Onyx (#171a20)**: Primary heading text, dark button backgrounds.
- **Charcoal (#393c41)**: Primary body text, header navigation.
- **Tesla Blue (#3e6ae1)**: Primary CTAs — the single saturated color.
- **Steel (#5c5e62)**: Secondary text, footer links.
- **Off-White (#eeeeee)**: Secondary content cards, subtle dividers.

## Typography rules
- **Display**: Universal Sans Display, 500, 48px. Product titles and major headings.
- **Body**: Universal Sans Text, 400, 14px. Body copy, buttons, navigation, UI text.
- **Label**: Universal Sans Text, 500, 12px. Fine print and labels.

## Spacing and shape
- Base unit: 4px.
- Default gap: 16px.
- Card padding: 24px.
- Section padding: 80px.
- Card corners: 8px.
- Control corners: 4px.
- Pills: 9999px.

## Motion
Use restrained motion. Fast feedback lasts 100ms; composed transitions last 300ms; easing is cubic-bezier(0.25, 0.1, 0.25, 1).

## Guardrails
- Lead every section with full-bleed high-quality product photography.
- Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
- Maintain strict achromatic palette for all UI outside the CTA.
- Do not introduce saturated colors beyond the single blue.
---
name: "Tesla"
mode: "light"
---

# Tesla

## Visual theme and atmosphere
Cinematic, photography-first, ultra-minimal, engineering-precise.

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

## Color palette and roles
- **Pure White (#ffffff)**: Primary page backgrounds and card surfaces.
- **Onyx (#171a20)**: Primary heading text, dark button backgrounds.
- **Charcoal (#393c41)**: Primary body text, header navigation.
- **Tesla Blue (#3e6ae1)**: Primary CTAs — the single saturated color.
- **Steel (#5c5e62)**: Secondary text, footer links.
- **Off-White (#eeeeee)**: Secondary content cards, subtle dividers.

## Typography rules
- **Display**: Universal Sans Display, 500, 48px. Product titles and major headings.
- **Body**: Universal Sans Text, 400, 14px. Body copy, buttons, navigation, UI text.
- **Label**: Universal Sans Text, 500, 12px. Fine print and labels.

## Spacing and shape
- Base unit: 4px.
- Default gap: 16px.
- Card padding: 24px.
- Section padding: 80px.
- Card corners: 8px.
- Control corners: 4px.
- Pills: 9999px.

## Motion
Use restrained motion. Fast feedback lasts 100ms; composed transitions last 300ms; easing is cubic-bezier(0.25, 0.1, 0.25, 1).

## Guardrails
- Lead every section with full-bleed high-quality product photography.
- Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
- Maintain strict achromatic palette for all UI outside the CTA.
- Do not introduce saturated colors beyond the single blue.
---
name: "Tesla"
mode: "light"
---

# Tesla

## Visual theme and atmosphere
Cinematic, photography-first, ultra-minimal, engineering-precise.

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

## Color palette and roles
- **Pure White (#ffffff)**: Primary page backgrounds and card surfaces.
- **Onyx (#171a20)**: Primary heading text, dark button backgrounds.
- **Charcoal (#393c41)**: Primary body text, header navigation.
- **Tesla Blue (#3e6ae1)**: Primary CTAs — the single saturated color.
- **Steel (#5c5e62)**: Secondary text, footer links.
- **Off-White (#eeeeee)**: Secondary content cards, subtle dividers.

## Typography rules
- **Display**: Universal Sans Display, 500, 48px. Product titles and major headings.
- **Body**: Universal Sans Text, 400, 14px. Body copy, buttons, navigation, UI text.
- **Label**: Universal Sans Text, 500, 12px. Fine print and labels.

## Spacing and shape
- Base unit: 4px.
- Default gap: 16px.
- Card padding: 24px.
- Section padding: 80px.
- Card corners: 8px.
- Control corners: 4px.
- Pills: 9999px.

## Motion
Use restrained motion. Fast feedback lasts 100ms; composed transitions last 300ms; easing is cubic-bezier(0.25, 0.1, 0.25, 1).

## Guardrails
- Lead every section with full-bleed high-quality product photography.
- Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
- Maintain strict achromatic palette for all UI outside the CTA.
- Do not introduce saturated colors beyond the single blue.

Overview

Automotive showroom on screen — full-bleed product visuals, minimal functional interface.

Cinematic, photography-first, ultra-minimal, engineering-precise.

Color palette

6 semantic roles

Pure White

#ffffff

Onyx

#171a20

Charcoal

#393c41

Tesla Blue

#3e6ae1

Steel

#5c5e62

Off-White

#eeeeee

Specification

Type scale · Fonts · Spacing & Shape · Guidelines

  1. Display48px · 500 · —

    The quick brown fox jumps

  2. Body14px · 400 · —

    The quick brown fox jumps

  3. Label12px · 500 · —

    The quick brown fox jumps

Display

Universal Sans Display

Weight
500
Sizes
48px
Line height
—
Letter spacing
—
Fallback
system-ui

Product titles and major headings

Body

Universal Sans Text

Weight
400
Sizes
14px
Line height
—
Letter spacing
—
Fallback
system-ui

Body copy, buttons, navigation, UI text

Label

Universal Sans Text

Weight
500
Sizes
12px
Line height
—
Letter spacing
—
Fallback
system-ui

Fine print and labels

Spacing

Base unit
4px
Element gap
16px
Card padding
24px
Section gap
80px

Border Radius

cards
8px
controls
4px
pills
9999px
  • Lead every section with full-bleed high-quality product photography.
  • Use Tesla Blue #3e6ae1 exclusively for primary actions like 'Order Now'.
  • Maintain strict achromatic palette for all UI outside the CTA.
  • Do not introduce saturated colors beyond the single blue.

Templates

4 page patterns

Hero / Landing5 patterns

Full marketing landing page with sticky nav, centered hero, stats bar, feature cards, CTA banner, and footer. Fully responsive.

navigationherostats barfeature gridcta banner

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